Syntactics Inc.

In internet marketing, the first goal in every plan is to achieve high traffic. This traffic is then expected to translate to your sales, sooner rather than later. There are several ways to achieve this boost in traffic, and numerous ideas from hundreds of articles available on the internet for you to read through. To establish the idea of what traffic is, let’s first find out what kinds exist. There are two types of traffic - commonly distinguished as the organic and the inorganic traffic, and these have a distinct difference. Inorganic Traffic Commonly referred to as paid traffic , this type of traffic comes from the ads you paid to have. This does not mean you paid those people to visit your site. Instead, you shell out money for a spot on Google, Facebook, or any search result platform. This is done using Pay Per Click (PPC), banner ads, Cost Per Click (CPC), and Cost Per Acquisition (CPA) and can be identified with the word “Ad” on it and is usually found on the top portio...

Undeniably one of the most inexpensive ways to market your business, internet marketing is one of, if not, the most popular types of marketing there is. Using the internet, you are able to market your business regardless of how small or big it is. This approach also has a softer, more subtle way to advertise a product compared to the traditional form of marketing. Internet marketing is such a broad topic because it involves so many aspects that breaking it down to its particulars is better in understanding it clearly. Landing Page Perhaps the most basic thing for internet marketing is to have a landing page. This is your main platform for your business. Any posts on any social media platform should be redirected here. In your landing page, it should include your business information and services. Aside from that, you should include articles and blogs you have written. This is to encourage your users to learn more about your business and your products or services. Blogs and Ar...

Today’s businesses understand the importance of Search Engine Optimization (SEO) as a marketing tactic for businesses. In fact, most business owners understand that SEO is necessary to lure potential customers to their websites. However, what many of them fail to realize is when they optimize their web pages without a solid SEO strategy, they still won’t get their desired results. Thus, here are steps that can help you create an effective SEO strategy: Make Use of Analytics Tools Be friendly to search engines by using the free tools they provide for your website. Sign up for Google Analytics and Google and Bing's webmaster tools. These can help you understand your site traffic in a deeper way. The ideas you get from Google Analytics can help you create a great user experience. When you’re able to impress your online visitors, the more they will love to visit your website and even share your content. This also gives you better chances of garnering more online attention. Th...

Local SEO refers to doing activities that help make your business appear higher in search results when a potential customer in your local area searches for products and services that are similar to what you offer. With such a strategy readily available to big and small businesses alike, it’s imperative that you understand how to fully optimize this technique, especially if you have a physical store as this can definitely increase your foot traffic. The Importance of Local SEO In order to lead in today’s highly competitive business world, you need to have your business highly visible online, especially to customers in your area. While you need to attract the global market, you should not forget that your local market are the very first set of people who should know that you exist. This is because they are the ones who can actually check out your physical store and most likely give an honest evaluation of the credibility of your business. This is especially true for small busines...

Content is and will always be “King” in today’s online marketing, and not just any content but outstanding content! If you have great content, your website will be flooded with traffic, thus giving you more chances of reaching out to your potential customers; on the contrary, if you have poor content, your website will be ignored. That’s how important content is these days in the business world. Indeed, the website’s content is a make or break factor for visitors to do business with your company. That being said, it is necessary to learn how to write content that will impress your online visitors. Here are steps to help you out: Write about Something Relevant Before you write, try to first assess your readers; consider what is important to them and talk about these things. Your readers will only read your content if it benefits them; so write something that will answer their most pressing concerns. When they feel that you are interested in their welfare, they will consider you...

The best person who can help you do some of your business related tasks is a dedicated virtual assistant. A virtual assistant is simply an online employee who can help you manage more of the important tasks in your business by taking care of your less important, mundane tasks. This way, you can increase your productivity. While a dedicated virtual assistant can surely help grow your business, you still need to ensure that you choose the right one. Here are a few steps that you need to follow to successfully delegate your tasks to a highly skilled virtual assistant. What to Prepare? The first thing you need to do before hiring a virtual assistant who will work exclusively for you is to prepare yourself for the fact that someone, who, you do not know personally will have access to your calendar, your website, and even your email. You need to trust this professional as you will be sharing critical information with them. You need to create a comprehensive list of the tasks that y...