Understanding Traffic: Organic and Inorganic

In internet marketing, the first goal in every plan is to achieve high traffic. This traffic is then expected to translate to your sales, sooner rather than later.

There are several ways to achieve this boost in traffic, and numerous ideas from hundreds of articles available on the internet for you to read through. To establish the idea of what traffic is, let’s first find out what kinds exist.

There are two types of traffic - commonly distinguished as the organic and the inorganic traffic, and these have a distinct difference.

Inorganic Traffic
Commonly referred to as paid traffic, this type of traffic comes from the ads you paid to have. This does not mean you paid those people to visit your site. Instead, you shell out money for a spot on Google, Facebook, or any search result platform.

This is done using Pay Per Click (PPC), banner ads, Cost Per Click (CPC), and Cost Per Acquisition (CPA) and can be identified with the word “Ad” on it and is usually found on the top portion of your search engine result pages (SERP) or will pop on people's social media feed (like Facebook or Instagram).

Many businesses use this type of marketing because you are sure of your ad being seen by individuals. Aside from that, this does not cost a lot so it is not as if only big companies use this type of marketing.

Organic Traffic
Frequently called free traffic, this kind of traffic is probably the most sought after - and most worked hard for. This means, your website, article, blog, or service is found on SERP and that people who are searching for a service or business that is similar to yours can find your information online.

Using Search Engine Optimization, you curate your website, its structure, meta titles, meta tags, and content in such a way that search engines grant you a spot in the first few pages of SERPs. Aside from that, you use certain keywords that are commonly used when people search for a product or service that is similar to yours.

This process can take a while and needs people, even experts, to really make it as effective as it can be, and if done right, it can be extremely rewarding.

Conclusion
At the end of the day, website traffic is website traffic and that is the goal, regardless of the approach you chose to achieve it. Both choices have their merits, one you can be sure of to reach people’s screens while the other is a bit light on the budget since it is free. The same goes with their inferiority, in one choice you have to shell out a few cash while on the other you need to have the patience for traffic to come.

One does not trump the other. It all depends on what you need and what you will prioritize. That said, if you want to prioritize SEO but do not know where to begin, contact Syntactics, Inc. We have SEO consultants that can help businesses here in the Philippines and abroad get the traffic they need and deserve! Know more about us or send us a message at https://www.syntacticsinc.com/seo-services/!